![]() ![]() One thing they all had in common was their belief in the “less is more” aphorism. Ray and Charles Eames, Oscar Niemeyer (Jack even visited Brasil to visit the architect's work in person), and Ludwig Mies van der Rohe were all names Jack studied and admired. Having studied at the renowned Swiss Federal Institute of Technology in Zurich, he had a savantish interest in the works of some of the finest modernist designers and architects of the time. ![]() Jack was not just a nepo kid with a company thrown into his lap to do with as he pleased. Yet the watch was innovative, unobtrusive, aesthetic, useful, and honest. Like Braun’s Dieter Rams, Jack was a disciple of “Good Design.” The Carrera preceded Ram’s ten commandments of Good Design by nine years. A piece of sleek, subtle, and minimal architecture for the wrist. In essence, Jack wanted to take the existing wrist chronograph but make it clean as hell. Heuer was, in fact already making wrist chronographs, but they were a cluttered affair, strictly for tool use. Odd market to corner, you may think, but the “gentleman drivers” of the ‘50s and ‘60s were the Basketball players of the time, eating up the gaze of the sartorially sensitive they set the trends in menswear. But Jack saw a gap in the market for a timepiece that appealed to the racing drivers of the time. As a company, Heuer was already well acquainted with the racing world, supplying dash-mounted chronographs and stopwatches to many competitors and races. Great-grandson of founder Edouard, young Jack had a penchant for racing. Way before Aime Leon Dore, Kith, and Virgil Abloh, there was a young entrepreneur also interested in blending all the spirit, culture, and aspiration of motorsports to the world of lifestyle. ![]()
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